One of PNG’s largest private sector employers and one of PNG’s largest Companies, Steamships brand had “evolved” from their beginnings as a coastal shipping company over 100 years ago. Along the way a multitude of “logos” had surfaced across the divisions and required wrangling into shape.

The challenge was to maintain the look, the feel and the colours of “Steamies”, while developing a simple set of brand guidelines that could be followed and implemented by their business divisions and suppliers across a broad range of skill levels and media.